The Friends is a group of volunteer advocates working to further the aims of the Archive and to encourage links between the Archive, the film and sound communities and the general community. In essence, the Friends want to promote excellence in film and sound culture, including: best practice in preservation, public programs and access; promoting high level appreciation of film and sound heritage and contemporary culture; creativity in the use of our archive; a broad, outward looking focus that locates Australia in the South East Asia-Pacific region and globally; and restoration of the correct name of the Archive.